This project involved creating a series of promotional stickers for Hamilton to be distributed at conventions, trade shows, and other events. The goal was to design engaging, approachable visuals that highlight the wide range of biomedical fields where Hamilton’s sensors are used.

It began with concept development, identifying key applications and translating them into simple, character-driven ideas. A consistent illustration style was developed to keep the series cohesive while allowing each sticker to represent a different area of focus. A key part of the project was the development of the “HAM FAM,” a set of characters centered around Hamilton’s work in the cultivated meat space. Typically shown in lab coats, the characters were reimagined in lab bunny suits to better reflect that environment while adding variety and personality.

Each sticker combines illustration with short, playful copy, requiring careful attention to composition, hierarchy, and readability at a small scale. The final designs balance humor and clarity, creating a set of assets that are both informative and highly shareable.