This project comprised of updating the entire website for Biosero, a lab automation company, following a recent brand refresh. Working as part of a team, the goal was to translate the new visual identity into a cohesive and engaging digital experience that reflected the company’s more colorful and approachable direction.

The first step was applying the updated brand system to web layouts, rethinking structure, hierarchy, and visual flow across key pages. Emphasis was placed on creating a layout that felt dynamic and visually engaging while still supporting clear communication of complex scientific information. The project then moved into asset development, including custom illustrations and updated diagrams. These elements were designed to simplify technical concepts and create a more approachable user experience, aligning with the brand’s shift toward a more modern and expressive visual language.

Finally, subtle motion design was introduced, incorporating small animations within hero sections and iconography. These interactions added polish and helped guide user attention without overwhelming the content.