Client
Hamilton Company
Project Expertise
This piece focused on developing a short promotional campaign for Hamilton Company’s presence at the Future of Protein Production Convention. The goal was to create a visually striking concept paired with concise messaging that would stand out in a competitive event environment.
My team and I began with concept development, exploring ways to visually communicate the connection between Hamilton’s sensor technology and advancements in food production. Early directions focused on simplifying this relationship into a clear, engaging idea that could be quickly understood at a glance.
From there, the concept was translated into a series of bold, cohesive designs. Components of importance were strong composition, color, and visual contrast to ensure the work captured attention, while the messaging remained short, direct, and impactful. The final designs highlight the interplay between science and food, using playful yet intentional visuals to reinforce the role of Hamilton’s technology within the cultivated protein space.
To create the initial concept, my team members and I came up with as many possible headlines as we could. Narrowing those down, we proceeded to work on designs and concepts that reflected our strongest ones. These are some of the ones I contributed, as well as the final choice for the campaign.
From sample to serve
Next-level solutions for a next-level process
We meat your needs
We bring solutions to the table
Sensors with protein power
Quality solutions for quality meats
Bulk up with Hamilton sensors
An integral part of your process
Monitor your process with Hamilton sensors
Become a pro at protein production
Cultivating solutions for you!
Cut time out of your cultivated meat process
Hamilton, your friend when it comes to the food chain
Keep your production growing
Helping you prep for the main-course
We make cultivated meat look like a 5-course meal
A meal prep for the future, with Hamilton
Your essential utensil for meat cultivation
